Thursday, May 3, 2012

Doggie Poo = Free WiFi internet for everyone around.

With Pet dogs in public parks, Dog poo is something that always comes in the way. It's always difficult to make pet owner clean up the mess. So the best idea to make people work is a reward strategy. 
A Mexican Internet service provider 'Terra' in partnership with an Ad agency called 'DDB Mexico' has come up with an innovating marketing strategy that's not only unique but also a benefit to everyone around.

The idea is pretty simple, Terra has installed these very interesting looking units called 'Poo WiFi' in 10 different parks around Mexico City. When someone puts a bag of dog poo in the unit, it weighs the poo and activates a free public WiFi Hotspot for some amount of time; its like 70 grams = 20mins. The more the poo the more free minutes of WiFi for everyone in the range.

It's a really great idea to spread  awareness among pet owners. Plus its a great way to promote a service. Obviously the units can't make a difference between dog poo and ordinary garbage so the units are manned with hostesses all day, passing out bags for doggie droppings.

Check out this really creative and funny sounding video 


No comments: